It's just the allure and uniqueness of owning/building/driving a V12 powered car. I've always been fascinated with them from the time I heard a Formula1 Ferrari fire up back in the 60's. When I worked at Cat and Cooper, invariably my favorite motors were the G398, G3412, and the 12SGT, and all these were V12's. Both companies had V16's but they just didn't trip my trigger like the V12's.
The Toyota V12 would have been my first choice for this project, but they're so incredibly rare that they never made onto my radar screen.
There were Jag V12's to consider, but they're heavy pigs, and have a weird head design, and an even poorer reputation for reliability than the BMW motor.
Mercedes built a very nice aluminum DOHC V12, but you don't see them for sale that often.
The "real" exotic motors I didn't consider at all. Nor did I consider any of the domestic V8's or V10's. Shoot, everybody and their dog has a SBC/SBF powered "something", and I wanted this to be unique. For a time, I considered putting my SC'd 1UZ motor in this car, but in the end I decided I really wanted to do it with the V12, keep it NA and have those 12 gorgeous intake trumpets exposed and right behind my head.